Characters, especially series characters, both on TV and in our reading tend to affect the way we react to other stories and shows. Take today for instance. I read this first sentence to a short story - "Cash was missing." - and immediately flashed on the character Cash Laramie from David Cranmer's short story series. And my first reaction was, oh no, what happened?
Funny how popular characters can do that. I knew it wasn't a Cash Laramie story, but the word still drew that gut reaction from me. It's also one of the reasons that I always google my story character's name. If you're writing a hard-hitting story, you don't want your character to have a name that implies sunshine and rainbows. You also don't want to use a famous person's name. I once discovered that a character of mine shared a name with a famous sports figure. Yeah, I don't follow sports, so I found myself changing the name through the entire story. Now, I google first instead of when I'm done.
Names are important and they can make or break a story. They can convey character traits, like Whiskey Joe, or body size and work ethic like Cannon. Names bring a lot to a story, so think carefully before you give your character a name. Consider how you want readers to perceive them. And unless you're writing a humorous story you certainly wouldn't want your six foot tall, three hundred pound bad guy to be stuck with a name like Cuddles.