Over the years I've read many pieces by editors whose number one complaint was writers who didn't spell their names right in the cover letter. Editors wanted you to know and respect what they did. What happened to those editors? Yes, I know, Submittable has changed that a lot.
Today, with new zines and e-publishers popping up daily, you can't even find the names of the people in charge and I have to wonder why. Are you embarrassed that you're starting up a business? Or perhaps you're not serious about what you're doing and this way no one can point fingers if you fail?
From the writers' point of view the no name editor is not acceptable, or shouldn't be. We're trusting you with our work and we want to know who we're dealing with. No, we don't care what you had for breakfast, or if your wife is cheating on you. What we want to know is simple. Your name and your intentions. Just like a marriage we want to know what we can expect from you in a working relationship.
A simple about page is all you need on your website. Tell us a little about yourself, basically your experience. What makes you capable of running a new zine or publishing company. Tell us what makes you trustworthy, because we have to trust you with our work. It's just common courtesy. After all you expect us to give you a bio so you know who you're dealing with.
So please, let us know who we're working with, it makes the decision about submitting work to your venue so much easier. And at least we'd know who to address our cover letter to besides "Hey You".